Age Co is 100% owned by Age UK
We offer products and services to meet the needs of older people and raise funds for the charity at the same time.
Who we are
Age Co is a wholly owned trading arm of Age UK. We work with expert providers to offer products and services for the over 50s. Our profits go back to Age UK to help fund their work helping older people in need.
What we do
Ageing can have its challenges but with it comes wisdom and self-awareness. To help you get the most out of your later life we combine your experience with our expertise.
We find solutions to meet the needs of older customers so you can continue living life on your own terms. We carefully select our providers to ensure that:
- Products are suited to those over 50
- You will be treated fairly and protected from harm
- And should you need additional support, our customer team will be there for you
We carry out regular checks and work with our partners to meet high standards so you can feel confident choosing products through Age Co.
What we offer
Understanding our customers' needs has always informed the products we sell and who we work with to provide them.
Our independent living solutions like personal alarms, stairlifts and incontinence protection help users to feel confident and secure in and out of the home. While the range of over 50s insurance services help to ensure customers are prepared for whatever the future may bring.
Car Insurance, Home Insurance, Motor Breakdown, Travel Insurance, Legal Services, Funeral Plans, Personal Alarms, Incontinence Products, Stairlifts, Homelifts and Bathing Solutions.
Who we work with
As part of Age UK we're dedicated to supporting and meeting the needs of older people. We only work with trusted companies who are experts in their fields, to provide products and services that our customers can rely on.
Our partners are carefully selected for their specialist knowledge, the quality and value of their offering, and because they share our dedication to customer service.
Our relationship with Age UK
Age Co is 100% owned by Age UK, the UK’s largest charity dedicated to people in later life.
Age UK campaigns for older people and provides a range of services across the country. These include an information and advice line, support for older people and carers, and a telephone friendship service. For lonely or vulnerable people Age UK services can be a lifeline.
As a trading arm of the charity, the profits Age Co makes are given to Age UK to help fund this important work and support those older people who need it most. In the last 5 years we have donated over £12m to the charity.
Frequently Asked Questions
What is Age Co?
AgeCo Limited is a trading company that offers products and services designed to help people make the most of later life. The company is owned by Age UK, and the profits made from the sale of goods and services are given to the charity.
The products offered through ‘Age Co’ are provided by specialist companies working in partnership with AgeCo Limited. The range includes financial services and independent living solutions.
Is Age Co part of Age UK?
Yes. AgeCo Limited is 100% owned by Age UK.
It is a trading company that offers products and services under the brand name ‘Age Co’. The profits made each year are given to Age UK to help fund the work of the charity nationwide.
And because the Age Co team is part of Age UK we’re able to use our joint expertise to select products and services that are suited to the needs of older people.
Why are products and services offered through the name 'Age Co' and not 'Age UK'?
To ensure there is a clear distinction between the not-for-profit charitable work of Age UK, and the activities of the trading company AgeCo Limited.
The charity Age UK provides companionship, advice, and support for older people at need.
Age Co, as a trading company, offers 'later life' products and services through selected partners in order to make a profit. The profits it makes are given to Age UK each year. So when you purchase a product through Age Co, you are helping to raise funds for the charity. The products themselves are not subsidised or ‘charity priced’.
What does the ‘Co’ in ‘Age Co’ stand for?
‘Co’ is short for ‘company’. We want to make it clear that when you buy a product or service through us you are buying from a commercial enterprise that sells goods to make money.
The profits that Age Co makes are given to Age UK to support their charitable work.
Does Age Co give its profits to Age UK?
Yes. Age Co is 100% owned by Age UK and it gives its net profit to the charity, enabling them to support those older people most in need.
In the last 5 years Age Co has donated more than £12m to Age UK
How much money does Age Co give to Age UK?
The amount Age Co donates each year is dependent on the amount of profit made from Age Co sales after all costs are taken into account.
In the last 5 years Age Co has donated more than £12m to Age UK
Are Age Co products always the cheapest?
The products and services offered through Age Co are not discounted, subsidised or ‘charity priced’. They are selected to meet the needs of our customers, and our pricing reflects the benefits and features they offer.
As some of the products include extra features that research indicates are important to older customers, they are not necessarily the cheapest on the market.
Is Age Co good value?
Age Co aims for the products and services offered to meet the needs of customers, and to represent good value.
However, ‘value’ means different things to different people. For some, it’s ‘the lowest possible price'. For others, ‘value’ means ‘a fair price given the quality of the product’, and this is what Age Co looks to achieve.
We would always recommend that any purchase decision should be based on your individual circumstances and needs.
Will you be offering new products in the future?
Age Co aims to help people make the most of later life, and the products we offer are selected to meet the needs of our customers.
Our range currently includes financial services and independent living solutions, but we hope to expand our offer further. We regularly carry out research with consumers to identify and review new products that we may introduce in the future.